The Book

The Author

The Videos

"Great book!"

     Stan Shapiro

       Simon Fraser

       University

 

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Mark Peterson wants the world to have more sustainable enterprises that take a holistic approach to the marketplace ...

 

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From societal concerns to what seems to work in teaching sustainable business practices these days....

 

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Check out the latest video clips that give a new spin to macromarketing - the study of the interplay between marketing & society....

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The Blog

Sustainability

 

Sustainable Enterprise

Sustainability

 

Sustainable Business Practices